•
In
what ways does your media product use, develop or challenge forms and
conventions of real media products?
•
How
does your media product represent particular social groups?
•
What
kind of media institution might distribute your media product and why?
•
Who
would be the audience for your media product?
•
How
did you attract/address your audience?
•
What
have you learnt about technologies from the process of constructing this
product?
•
Looking
back at your preliminary task, what do you feel you have learnt in the
progression from it to the full product?
Audience.
How to define an audience…
GEARS… Gender, Ethnicity, Age, Region/ Nationality, Socio-economic group.
Our production is for Females because it is about dolls- the stereotypical toy for a female. The age would be 15 and up. This is because it is a horror and some viewers may find distressing. There isn't a key nationality or socio-economic group because anyone can watch it if they want to.
Hypodermic Needle Model.
Audiences are passive, easily let, influenced and manipulated, gullible, sheep-like fashion-followers.
Media consumption influences the attitudes and behaviour of audience. Sometimes called "magic bullet" theory liked to propaganda and advertising, Behaviourist models of human behaviour
Uses andGratifications model
Audiences are active in choosing media for their own "Gratifications" (pleasure)
links to Maslow's hierarchy of needs
By Blumler and Katz
Main reasons for using media:
Personal identity- To define who we are
Information
Entertainment- encluding escape
Social interaction- to help us socialise with like minded people.
The traditional Segmentation model.
There isn't a particular class for our genre, we intend to create our production for those who are fans of horror, not based on their class. Although I do believe it is mainly E to C1,- those above would see watch this however. This is because the main character of our production is a 16/17 year our (our age) which makes her in in the E class in the first place because we don't earn money and we are just students. Therefore it is likely that people in social grade E could easily identify with our film, increasing the chances of the lower social grades watching it.
Young and Rubicam 4 Cs model.
Cross- Cultural Consumer model-
A more useful audience segmentation model than the traditional ABC1 categorisation.
It acknowledges the global nature of media audiences.
Divides audiences into 7 types of consumer
4 main categories are MARS…
MAINSTREAMERS, ASPIRERS, REFORMERS, SUCCEEDERS.
The other categories to be added to this are (ERS) EXPLORER RESIGNED STRUGGLER.
It takes the following as consumer motivations: security, control, status, individuality, freedom, survival and escape.
For my production, I think it is "The mainstream" cultural consumer. This is because our production is a horror film which suits the characteristics of people who live in the world of the domestic and everyday. A daily routine is fundamental to the way they live their lives- supernatural horrors have become more popular thereof roe with this growing popularity the mainstream audiences may follow the crowd- for example films saw as the conjuring, insidious and sinister.
Audience.
How to define an audience…
GEARS… Gender, Ethnicity, Age, Region/ Nationality, Socio-economic group.
Our production is for Females because it is about dolls- the stereotypical toy for a female. The age would be 15 and up. This is because it is a horror and some viewers may find distressing. There isn't a key nationality or socio-economic group because anyone can watch it if they want to.
Hypodermic Needle Model.
Audiences are passive, easily let, influenced and manipulated, gullible, sheep-like fashion-followers.
Media consumption influences the attitudes and behaviour of audience. Sometimes called "magic bullet" theory liked to propaganda and advertising, Behaviourist models of human behaviour
Uses andGratifications model
Audiences are active in choosing media for their own "Gratifications" (pleasure)
links to Maslow's hierarchy of needs
By Blumler and Katz
Main reasons for using media:
Personal identity- To define who we are
Information
Entertainment- encluding escape
Social interaction- to help us socialise with like minded people.
The traditional Segmentation model.
There isn't a particular class for our genre, we intend to create our production for those who are fans of horror, not based on their class. Although I do believe it is mainly E to C1,- those above would see watch this however. This is because the main character of our production is a 16/17 year our (our age) which makes her in in the E class in the first place because we don't earn money and we are just students. Therefore it is likely that people in social grade E could easily identify with our film, increasing the chances of the lower social grades watching it.
Young and Rubicam 4 Cs model.
Cross- Cultural Consumer model-
A more useful audience segmentation model than the traditional ABC1 categorisation.
It acknowledges the global nature of media audiences.
Divides audiences into 7 types of consumer
4 main categories are MARS…
MAINSTREAMERS, ASPIRERS, REFORMERS, SUCCEEDERS.
The other categories to be added to this are (ERS) EXPLORER RESIGNED STRUGGLER.
It takes the following as consumer motivations: security, control, status, individuality, freedom, survival and escape.
For my production, I think it is "The mainstream" cultural consumer. This is because our production is a horror film which suits the characteristics of people who live in the world of the domestic and everyday. A daily routine is fundamental to the way they live their lives- supernatural horrors have become more popular thereof roe with this growing popularity the mainstream audiences may follow the crowd- for example films saw as the conjuring, insidious and sinister.
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