Call sheet

Call Sheet Forms:

Importance of Call Sheets:

Call sheets are important within the creation of a media production because they answer the questions that everyone amongst the cast and crew will be asking. Who, when, what and where. A call sheet enables all this important information to be simplified in a straightforward way. Call sheets are to be given to everyone involved in the shoot of the media, the crew, direction and actors will all have one just to make sure that everyone knows what they're are meant to be doing and when. 

This is copied from Megan Byrne's blog as this was what she had to do.

Evaluation- How did you attract/ address your media product?

Even though I had already made an evaluation post including a powerpoint, I wanted to expand on the question of "How did you attract/ address your media product?" on the media application "prezie". This was to show an expanding of my media knowledge.
Using this was quite simple, I learnt this very quickly, all I had to do was make different slides and it formed this.

Timed Analysis- Insidious Chapter 2 (2013) Child's Play (1988) Annabelle (2014)

Trailer linked here- https://www.youtube.com/watch?v=fBbi4NeebAk

00:00- 00:02- BBFC- Film Certificate
00:03- 00:07- Shot reverse shot of lady looking out the window of father and son playing- fade in, fade out
00:08- 00:09- Credit- fade in, fade out "It began two years ago"
00:09- 00:10- fade in long shot of house, car driving up drive.
00:10- 00:13- Fade transition- far shot of a family greeting- kissing each other but the front door
00:13- 00:14- Credit- fade in and out "Their child inherited a gift".
00:14- 00:17- Jump shot from tucking in the child- far shot to kissing him on the head- close up
00:17- 00:19- Short zoom in to father son mother sat on the sofa, looking worried
00:19- 00:22- Shot reverse shot between father comforting mother.
00:23- 00:26- Fade in, mother shown looking down, Eye-line shot to a baby lying in cot, fade out
00:28- 00:33- Over the shoulder shot, showing half mother's face, seeing an empty baby walker move in.
00:34- 00:44- Jump shot showing mother moving around the sitting room, pacing- then when she walks                                back reveals a woman sitting on the sofa- who wasn't there before.
00:50- 00:54- Shot reverse shot between mother and baby monitor- mother looking worried, some woman                          is singing to her child.
00:54- 00:58- Showing mother about to run up the stairs- quick jump shot to her at the top of the stairs                                trying to enter a bedroom which door has just slammed shut.
00:58- 1:00- Credits- "From the makers of saw and paranormal activity"
1:02- 1:04- Slow zoom to a silhouette behind a house door.
1:06-1:10- Shot reverse shot between the word dice and the woman- showing whatever it spells out is scary-                   showing the woman's shocked face.
1:10- 1:18- Jump shot of shot reverse shot, showing double shot of son hiding from father, to single shot of                     father to close up of father, far shot of son looking around the corner.
1:20- 1:28- slow fade in, father pulling out a tooth, quick shot out- straight to black
1:28- 1:30- Credit- "This Fall".
1:30- 1:38- Quick jump shots- between a conversation between 3 people to the worried mother, to the                            searching in an abandoned building with touches- touches revealing- bodies covered in blankets,                    to close up of the rotting hands of the victims int his cinema-like set up.
1:38- 1:40- Credit- "The terrifying secret".
1:40- 1:43- Jump shot between two men, to empty rocking horses which are dusty and rocking on their own
1:43- 1:44- Credit- "Will be revealed"
1:44- 1:57- Quick jump shots varying of the conversation played as narration- showing creepy faces behind                    nets, to the "ghost hunter" touching a costume and seeing the creepy woman black bride and the                    baby walker chasing in the air. Sharp cut off
1:58- 2:10- Shot reverse shot- between conversation of old man and father- showing close up of old man-                      side profile silhouette of father by the hand held lantern.
 2:12- 2:22- Credits- Title screening "Insidious Chapter 2"- September Friday the 13th.
2:22- 2:24- Credit fades to black screen.

Through this trailer, there is a variety of different sounds. For example, when we see the somehow walking on it's own baby walker, we can hear nursery rhymes. When we see the baby monitor we hear the sound which would have been played during the film. This shows how there is a different between the sounds- sometimes they are placed on top and aren't really there- non-diegtic sound and sound which we can tell is part of the film- diegtic sound. There is also time when the narration is placed alongside other sounds- creepy eerie music to build tension. As the editor this has massively had an impact on our idea because it gave me the idea of overlapping different sounds in making that horror genre atmosphere.

Another factor which I didn't notice at first, the gradual pace of the trailer slowly picks up. Originally, the trailer starts with moderate length clips, fading in then fading out. However as the trailer progresses, the clips begin to shorten. Also, the frequency of credit shots increase as the trailer progresses. As the editor, the also gave me the idea of building a pace up as my media product progresses, this is a good way in forming that tension- putting the audience on edge, as if they have to prepare themselves whether there will be a scream or something to make them jump.

Another timed analysis was done by Kaya…

Annabelle 

0.00 - 0.01 - Fade out black screen, non diegetic sound of birds.

0.02 - 0.05 - Dietetic sound of woman taking to man. Sets tension 'John wake up, I heard a scream.' 

0.04-0.05 - Jump cut, black screen, man opening door. Dialogue ' Ill go check it out'

0.06 - 0.06 Woman standing on porch calling out husbands name in the middle o the night.

0.07 - 0.09 - transition into next doors house.

0.09 - 0.10 Sudden non0diegetic sound of a crash and 'John' comes running out.

0.11-0.14 - panicked dialogue between husband and wife & wife runs.

0.15-0.18 - Following shot of two bedrooms, wife disappears whilst the camera turns into another room to see a silhouette of a woman carrying a doll.

0.18-0.19 Black screen with someone whispering "I like your doll", sets tension, allows heart to race.

0.19 - 0.22  Very fast cut and junp cut shots with strobe effects. Mise en scene shows fighting, blood and you can hear the diegetic sound sof screaming.
0.23-0.23 A white flash transistion
0.23-0.24 Women looks like she is in a traumered state whilst man is panicking and shouting at her, looks like he is trying to move her.
0.24-0.25 Zooming in on a woman sitting agains the wall with blood dripping
0.25-0.26 Jump clut to close shot of dolls face and a drop of blood. Tense music rising.
0.26-0.30 continous zoom of dolls face, constant tension music.
0.30 - 0.31 Black screen to a transition of WarnerBros company Logo
0.31 - 0.32 Replacement of New Line Cinema diolouge of a man talking over the top
0.32-0.35 A man sitting talking to the couple seen in previous scenes. Shot reverse shot between couple and man then junp cut to couples hands. Dialouge man saying the couple shouldn't be scared anymore.
0.36-0.39 Cut of a flat and man walking with boxes
0.39-0.41 Black screen then fades out to woman pulling doll out of box
0.42 -0.43 husbands diolouge saying 'how did that get in there, i swear I threw it out'  this sets tension for viewers as they know the man threw it out.
0.43 - 0.45 Back of woman putting the doll onto a shelf and turning and smiling at man
0.45-0.49 camera zooms into doll whilst a clapping noise starts and a baby noise

0.49-0.52 transition of credits to a ticking clock matching the non diegetic sound, becoming diegitic.
0.53 -0.53 Parents/couple laying in bed
0.53 - 0.55over the shoulder shot, dolls head whilst the background is fuzzy, however the door closes but no one can be seen closing it.
0.56 - 0.58 cut to stereo turning on, lights glow up blue
0.58-1.01 camera goes up and music starts playing
1.01-1.03 Text saying 'before the conjuring' displays
1.04 - 1.08 mise en scene, woman asleep on couch whilst someone walks through the corridor in the background
1.10-1.15 someone appears infront of the sleeping woman and looks down into the babies cot.
1.15-1.16 text saying 'there was annabelle'
1.16-1.18 shows woman sewing.

I think this trailer shows horror very we as it uses lots of different paces in shots. It also shows a story line, whilst distrubing childhood innocence which we also tried to do in our product.
The trailer shows lots of jumpy bits but also hides what is happening within the movie.

This is copied from Kaya Dalton's blog.

Another timed analysis was done by Megan Byrne

00:00-00:05 - Age Classification
00:06-00:09 - United Artists, Communication Company title
00:10-00:14 -"everyone has a birthday they'll always remember" dialog, birds eye view shot over sky scraper buildings - tension created
00:14-00:20 - Young boy opening birthday gifts, opens doll, very excited. Slow zoom towards doll
00:21-00:23 - Doll speaks, looking at boy smiling "Hi, I'm Chucky!"
00:23-00:25 - Mother looking happy "He's something isn't he!" evokes tension, whats going to happen
00:31-00:40 - Andy tucked into bed with his new doll, Chucky, kisses him goodnight as the camera zooms into Chucky's face, fades to black as Andy says "goodnight Chucky"
00:41-00:48 - hand held styled filming as though someone is running through the house, someone runs past door way, presumably Chucky, creepy music begins to play, lots of banging noises creating fear
00:49-00:53 - "Most accidents happen at home" narration, shot changes to flower split on floor
00:53-00:60 - Aunt "how did that happen?" shot changes to a close up of a hammer suddenly aunt gets thrown out of the window screaming
00:60-01:00 - police coverage of accident, quick shots of police scenes creating fear and tension
01:06-01:08 - Fast paced hand held zoom towards door
01:13-01:15 - Mid shot of a shadow walking with a knife in hand, evoking more fear
01:15-01:16 - Fast paced zoom towards womans face screaming helplessly on the floor
01:23-01:25 - Woman tries to remove batteries from Chucky, she screams in panic and drops doll to floor
01:28-01:33 - "why don't you believe me" as a close up of Chucky holding a knife is shown"because i'm sane"
01:37-01:38 - Chucky's head appears in an 'over the shoulder' shot in mans car
01:39-01:42 - Car crash in a mid shot, lots of fire evoking fear
01:43-01:46 - "theres nothing nice...about murder" use of pause creates tension
01:47-01:48 - Knife goes through door, close up shot of woman's profile as she screams
01:51-01:57 - Explosion in toy store, dolls get blown up showing corruption of the dolls. Slow motion shots used as narration states "theres nothing innocent about Childs Play"
01:56-02:00 - Childs Play titles roll, as the screen fades to black
02:00-02:06 - End titles roll

This was copied from Megan Byrne's blog.

Dolls Domain Primary Task Resultant footage

Talent release forms

Focus group release forms...

As we decided to film our focus group to use, instead of just using lost of questionnaires, we thought it would be a good idea to get all the people we included to sign a "personal release form", this is because it shows that we got consent from everyone in the process of our media product. This is also very important because them signing this gave us consent to use them in our work of "Dolls Domain the focus group". If we didn't end up getting these forms, the people we used wouldn't have given full consent and therefore wouldn't be able to withdraw their information. Even though this was only a small part of our work, the focus group did massively help us with forming our work because it showed us what people look for in horror movies. 

Our cast release form...

As we only had one person for our cast, it meant we only needed one personal release form for our primary task media product. However, the personal release forms are just as important to the ones shown above for the focus group. This is because it gave us permission to feature this person with in our film opening. Additionally, unlike the people above, this person was under the age of 18, so we had to get parental consent for her to be in our opening. This is another important factor because it by law, children under the age of 18 are in much more need of protection and sometimes their own consent, isn't always able to stand alone- we had to get a parent to sign us permission. 

Risk Assessments

Risk Assessment: 

Risk Assessments are very important a necessary for to do before shooting. This is because it shows us any problems we may face so then we can prevent them from happening.

An example of this, is when we went into the forest, we could have faced risks such as losing our way- getting lost in the forest. Or we could have went when it was wet and slippery and slipped over. Or we could have been approach by a gang (at worst case) and we could get caught up.

This meant we were able to look out and help prevent these from occurring.

For example, making sure if we did go far into the forest at least one of us could remember the way back, that we all had our phones in case for some reason we got separated and we never went some where with out signal so we could always contact someone if needed- this also helped if we were to be approached by people whom we did not know. Also we went on a moderately dry day, although we did start film outside the summer season so have a wet forest was going to be inevitable. But because we were prepared, it meant we were able to wear the appropriate shoes and didn't slip. 

Location scouting sheet

Location release Forms...

Location release forms are just as important as the ones we used for our cast and focus group. This is because it shows we have been deemed permission to shoot on these premises. Seeing as we didn't shoot in many private places- other than in the members of this groups homes, we didn't need to fill in that many forms. 

Editing Treatment

When editing, I learned different techniques such as adding factors onto the video to change it.

For example, I changed the curves on our clips to make it darker in certain parts of the product, originally the shots were over exposed in certain places, this meant when editing we could improve the way it looks.

A treatment I used to add to the horror genre, was creating a vignette. To do this I searched on YouTube to find out the method to do so. This consisted on me making a title screen shot. Making a shape. Changing the gradient. Changing the opacity. Resulting in the final result of our vignette. The reason I thought it was a good idea for a vignette was because it creates that stereotypical tunneling aspect, we focus on the middle part because then the rest is unclear. In the image above, you can see how the vignette has helped to make only some of her face light. I really liked this effect.

Another way in which I treated our media product was by the use of "Noise". This gave it a grainy effect which moved on the screen like an old movie. However when I put it on YouTube, this effect was lost a little bit. However in darker shots, it is still visible.   

Main Influences

As shown on the blog post Secondary research-(http://ferndisneyasmediag321.blogspot.co.uk/search/label/Secondary%20research) our influences consisted on several different horror films.
However, in all, I believe the main influence for our final idea of dolls, is the film The Woman In Black. This is because the film opening- linked here... https://www.youtube.com/watch?v=_Z_XetLZlqc), consists of the innocence of child like features forming an eerie sense. The characters are playing with dolls and tea cups- this is what gave myself the idea of having these props in our media product. I really liked this opening and thought it worked really well- thus showing the main influences.

The two images above show how the influence of The woman In Black opening had a big impact on the decision making. In an ideal world, it would have been nice to use a china tea set. However due to the lack of funds, we had to use plastic one. Personally, I still think this has had the same effect because it shows how sometimes children don't play with china tea sets, sometimes it's just plastic.

Again due to funding, we didn't have any dolls as shown in the woman in black. However Kaya did have small wish dolls which we used instead. Again I think this shows the influence on our media product because it shows the way the simplistic props of child toys can be manipulated to be scary and form that horror atmosphere/ genre. Furthermore, I thought the idea of wish dolls work well as well, normally they are used to take bad dreams away from children at night, however we got someone to play with them- using them in a creepy way instead of doing good for a child. Therefore, I believe that even though our props aren't the exact same as our main influence, it has given us ideas to manipulate and turn into our own.

MKF Company Logo

MKF Logo.

The idea for our company name was stemmed from the first letter in each of our names. Ideas were either MKF, KFM or FMK. We choose MKF because this one had the best ring to it.

Ideas for our logo could have been to help create form the genre of our Media product, like other companies do- For example, Disney have a logo of  curly writing- childlike, with the Disney castle in as most films produced are of the Disney princesses. However we wanted to go a bit different, a logo what represents us as a team not just our genre. Therefore an eagle is a great representation, symbolizing strength. 

Existing logos...

This logo shows the creation of our company logo very well. There is the image at the top- going into film tape, with the writing underneath- ours has the image of an eagle at the top going into film tape with the writing underneath. I think this example is really good because its called "Rocky Mountain" and the picture is of film as mountains. Even though first looking at it, ours are different- the words with the picture, but as exampled above, the image describes our group very well. I also think the simplistic aspect of this logo is a good idea- it isn't flashy or anything. 

The creation of our logo.

As shown above, we took ideas from companies such as rocky mountain and as shown on Megan's blog, we also used Disney's touchstone"for inspiration for the font. We wanted to have a simple font with capitals on the name- MKF. 

We made our logo on a website called "free logos"- http://www.freelogoservices.com

  

Brief Film synopsis

Our Synopsis:
-"We are introduced to the small village of Boven in the countryside of England, a village that inhabits members whom have gained acquaintance for many, many years, through many, many generations. A quiet, peaceful, tranquil town... Or so you would think.
When Lucy (Kaya Dalton), a kind student from London, decides to take a trip to Boven for a reunion with her long lost cousins, things just do not seem to add up. Friendly, welcoming members of the society begin to disappear, one by one. Frantically Lucy tries to search for an answer, who is doing this to Boven and what do they want?
It could be Lucy's detective-like work that gets her into a seriously dangerous and life threatening situation. When faced with death - Lucy finally comes face to face with the Human Dolls of Boven. Was it fate that brought Lucy her, or perhaps a very convenient coincidence? Leaving us all questioning who are these dolls, what exactly do they want with Lucy?"

Explanation:
- As a group we came up with this synopsis, upon researching other film synopsis' of a similar genre to ours, such as The Woman in Black (http://www.imdb.com/title/tt1596365/synopsis). Researching this synopsis helped us to only include information that we thought was totally vital and interesting too the audience, whilst also outlining the plot, an almost 'who done it' style of synopsis, we found that many supernatural horror synopsis's have a 'who done it' element to their synopsis's and therefore we gathered inspiration from those.
- We wanted to set our film in the isolated setting of a village to evoke fear within our consumers - typically villages have a low count of police, ambulance and other emergency services. We intended for the lack of these vital services and the terror that is caused by the dolls to create tension and a sense of hopelessness for the lives of the villagers and Lucy.
- We decided to use a lot of rhetorical questions within the synopsis, again, to keep the audience questioning and guessing  - thus creating mystery and the fear of the unknown.

This was the work of Megan Byrne, copied from her blog because she was in charge of doing the film synopsis for our media product/ primary task.

Horror Time line

Horror timeline from FernDisney
When researching for our primary task, each of us done a media timeline resembling our genre. This was Horror. This was important to our work because it shows the evolution of horror movies, displaying how our media product resembles a more modern take onto the genre.

Planning for Shoots- Props and location and cast

Location 1: Forrest.

Our original idea was to film half our media product in a bedroom, and the other half in a Forrest, this is because when we decided to film, it was a misty day and in general looks rather creepy, therefore we filmed our character running through the Forrest. However when we came to editing, we found that if we were to put in a running scene on top of what we already had of the dolls, it would ruin the atmosphere built and therefore we would have to choose one or the other, therefore we chose the dolls, however the Forrest is present in a short shot filmed, when we filmed an image of a 'victim' hanging on a tree swinging in the wind, this in itself was rather creepy because it gives an eerie sense.

Props: Tea cups 

For one of our props we bought tea cups. Our original plan was to take off the stickers and draw flowery patterns on them as at first we thought this would be creepier to what they were at first. However when we came to drawing on them, it was rather difficult and decided they did actually look better in this way anyway. Also we were able to cover them in mud. These shots were also filmed in the location of the Forrest. This was because instead of filming it all indoors we thought this could also be quite creepy because it's as if who ever is playing with them is having an almost teddies bear picnic. 

Props: chalkboard 

For our main credits we used a chalk board and chalk. This is because we decided to hand hold film this and put noise on it to form an old cinematic horror film. I got this inspiration from a horror TV show I have watched in the past called the American horror show. I thought this effect really works with our theme.

Props: images 

This is the example of the 'victim' shot that we actually used. We did shoot 5 however this was the best one to come out. This was also shoot in the forest as explained above. To create this effect we originally printed off images of portraits and manipulated them by hand. I got this inspiration from work in which I have done for photography. We scratched out faces wrote on them and pretty much destroyed them. 

Props: dolls house 

As we choose a child innocence to be manipulated into being creepy, we thought the best and main prop we had to use was a doll house. For our luck, Kaya had this one. I was a very nice and haunting looking doll house which was very lucky and it also meant we didn't have to buy one. It was also rather big which was a good advantage.

Location: Megan's bedroom

As our theme we horror but by manipulating a child like innocence to form it and we are using dolls, we thought it would be a good idea to shoot part of our product in a pretty bedroom. It was very handy that Megan's bedroom resembels the looks which was intended. Above is an image taken from our final product showing what is seen in the product- the mental bed frame. I really like it and am glad we shot the dolls scene here.

Props: wish dolls

Another prop we used was little wishing dolls. These were kayas so we didn't have to buy these. These were very useful because by the size of the dollhouse creates a contrast by the small size of the dolls and the hand playing with them. The person playing with them puts them on the stairs and knocks them down. This is very brutal and suggests a horrific deadly atmosphere around. As you can see from the screen shot, it is on top of a vignette and noise, along with being hand held. I really like these effects with the dolls because I believe they all work together to form that horror feel. Additionally as it was hand held, the focus keeps going in and out which I really like because it gives an eerie effect of someone's watching you.

Make-up

As we are shooting doll different types of dolls- one Dark and one Bright- yet both used to be scary, we came up with different makeup techniques we wanted to use-our main source was by using Pinterest to find and stimulate ideas. Even though these would have been a good idea, we were unable to do this type of makeup our-self. So we took a simpler approach in doing doll make-up. 

Doll 1- Bright doll- We done the stereotypical outlined red lipstick on our doll, with long fake eye-lashes and pink eye shadow.

Doll 2- Dark Doll- We made this doll with the lips not fitting the whole lip- like the first image displayed above. I thought this was a good idea because it showed a good stereotypical doll. 

Costume

This is one of the costumes which we used. The was the one we used for the "Bright doll". Our reasons for this was because the tutu came out like a "stereotypical" doll outfit. This was very important because we wanted to make it as believe as we could, this would later help us in creating that horror genre.

Evaluation questions and audience

•       In what ways does your media product use, develop or challenge forms and conventions of real media products?

•       How does your media product represent particular social groups?

•       What kind of media institution might distribute your media product and why?

•       Who would be the audience for your media product?

•       How did you attract/address your audience?

•       What have you learnt about technologies from the process of constructing this product?

•       Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?


Audience.

How to define an audience…
GEARS… Gender, Ethnicity, Age, Region/ Nationality, Socio-economic group.
Our production is for Females because it is about dolls- the stereotypical toy for a female. The age would be 15 and up. This is because it is a horror and some viewers may find distressing. There isn't a key nationality or socio-economic group because anyone can watch it if they want to.

Hypodermic Needle Model.
Audiences are passive, easily let, influenced and manipulated, gullible, sheep-like fashion-followers.
Media consumption influences the attitudes and behaviour of audience. Sometimes called "magic bullet" theory liked to propaganda and advertising, Behaviourist models of human behaviour

Uses andGratifications model
Audiences are active in choosing media for their own "Gratifications" (pleasure)
links to Maslow's hierarchy of needs
By Blumler and Katz
Main reasons for using media:
Personal identity- To define who we are
Information
Entertainment- encluding escape
Social interaction- to help us socialise with like minded people.

The traditional Segmentation model.
There isn't a particular class for our genre, we intend to create our production for those who are fans of horror, not based on their class. Although I do believe it is mainly E to C1,- those above would see watch this however. This is because the main character of our production is a 16/17 year our (our age) which makes her in in the E class in the first place because we don't earn money and we are just students. Therefore it is likely that people in social grade E could easily identify with our film, increasing the chances of the lower social grades watching it.

Young and Rubicam 4 Cs model.
Cross- Cultural Consumer model-
A more useful audience segmentation model than the traditional ABC1 categorisation.
It acknowledges the global nature of media audiences.
Divides audiences into 7 types of consumer


4 main categories are MARS…
MAINSTREAMERS, ASPIRERS, REFORMERS, SUCCEEDERS.

The other categories to be added to this are (ERS) EXPLORER RESIGNED STRUGGLER.
It takes the following as consumer motivations: security, control, status, individuality, freedom, survival and escape.




For my production, I think it is "The mainstream" cultural consumer. This is because our production is a horror film which suits the characteristics of people who live in the world of the domestic and everyday. A daily routine is fundamental to the way they live their lives- supernatural horrors have become more popular thereof roe with this growing popularity the mainstream audiences may follow the crowd- for example films saw as the conjuring, insidious and sinister.